The Value of Clean

The Value of Clean

The Value of Clean: Boosting Your Brand and Profits

In today's competitive market, creating a lasting impression is more than just offering quality products or services. One element that plays a pivotal role but is often overlooked is cleanliness. At CAF Outdoor Cleaning, we believe that a clean environment can significantly impact a business's success, customer loyalty, and bottom line.

Elevate Your Brand with a 5-Star Experience

The ambiance and cleanliness of your store or business front can either entice or repel potential customers. By implementing a systematic cleaning program that includes top-notch products, comprehensive training, and continuous monitoring, businesses can create a forecourt experience that not only delights customers but also drives sales. When customers see that a brand prioritizes cleanliness, they equate that attention to detail with the quality of products or services offered.

More Than Just Cleaning Products

At CAF, we pride ourselves on being more than just a manufacturer of cleaning products. We envision ourselves as partners to our clients. Our commitment doesn't end once you purchase our products. Instead, we offer training and execution support, ensuring your team's safety and efficacy in maintaining the pristine image of your business.

Benefits of Cleanliness in Business

  1. Increased Sales: Clean exteriors attract more customers, leading to higher sales. One Regional Director noted a 5% sales increase in just 3 months after prioritizing exterior cleanliness with the CAF program.
  2. Loyalty & Repeat Business: 95% of Americans would frequent a hotel or restaurant more often if they perceived it as clean.
  3. Positive Brand Perception: In retail, a staggering 56% of consumers have avoided a store due to its lack of cleanliness.

Emphasis on Safety, Sustainability, and Savings

  • Safety: CAF products are crafted to ensure the utmost safety, not only for humans but also for plants and animals.
  • Sustainability: We are committed to minimizing our environmental footprint. Our products are biodegradable, derived from natural materials, and designed to be environmentally friendly.
  • Savings: With CAF, businesses can save on labor costs as our products are designed for efficiency, complemented by continuous training and product support.

The Hidden Costs

Many businesses often overlook the True Cost of Clean. While supply purchases might be evident, these expenses typically amount to just 17% of the actual cleaning costs. Being aware of these hidden expenses can lead to more informed decisions and cost savings in the long run.

Featured Product: EXIMO® Waterless Concrete Cleaner

  • Efficacy: Cleans more profoundly than pressure washing.
  • Economical: Saves time and money compared to alternatives.
  • Eco-friendly: A sustainable choice for businesses.
  • Versatility: Suitable for both wet and dry applications.

The Bottom Line

Cleanliness is not just about maintaining a spotless environment. It's about creating a memorable customer experience, boosting employee morale, safeguarding investments, and, ultimately, driving revenue. Investing in a robust cleaning program like CAF's is not an expense but a strategic move that promises substantial returns. So, remember, clean means business!


Enjoy the below video on how cleaning can help improve your customer loyalty and save you money. 


By the Numbers



All CAF Outdoor Cleaning Products

The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

  • identifying information, such as name, address, e-mail address;
  • financial information, such as credit card number

In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

Is my personal information shared with third parties?

Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to, we will collect certain web site use information for a number of purposes, namely to:

  • Make your access and shopping more convenient and efficient;
  • Establish Site activity trends;
  • Monitor Site performance; and
  • Improve Site design and functionality.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

How is my personal information secured?

CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Terms and Conditions

Please also visit our Terms of Use section that explains other terms governing the use of this site.