Manager, Marketing Strategy

Maple Valley, WA | Full-time | Salary | On-site | Benefits and Bonus Eligible | Expected 45 hrs/week (leadership role) |

$89,000-$97,000 D.O.E. 

Additional compensation may be available pending performance and bonus eligibility.

What you’ll do:

As CAF’s Manager, Marketing Strategy you will bring your creativity to an exciting, dynamic, fast paced and rapidly growing company. We’re looking for an intentional storyteller that is passionate about using the latest marketing trends to accelerate CAF’s expansion into new domestic verticals and global markets. If you have a strong ability to hit the ground running to keep the momentum of CAF going strong, then keep reading; this may be the perfect opportunity for you!

In this exciting role, you will be responsible for developing, implementing and executing proactive and strategic marketing plans that cover a broad spectrum of functions and responsibilities which include, but are not limited to company branding, external and internal communication, as well as sales and product support. To do this, you’ll need to manage and create content for social media, newsletters and press releases, maintain our online presence, create marketing literature, coordinate events and tradeshows, develop ad campaigns and more!

What You Will Need to Succeed:

• In-depth understanding of the B2B marketing process and best practices
• Ability to learn quickly, multi-task, as well as work independently and in a team environment
• Bachelor’s degree or equivalent experience
• Interpersonal and relationship building skills required
• Define and execute the marketing and communication activities according to our marketing plan
• Strong organizational, social, written, and verbal skills
• Strong computer skills including HTML, Word, Excel, PPT
• Accuracy and attention to detail
• Professional and consistent work habits, strong work ethic, driven to achieve company goals
• Satisfy pre-employment drug testing
• Reside within 15 miles from CAF Office (Maple Valley, 98038)

Reports to:

The Marketing Manager reports directly to CAF’s Director of Products and Marketing, Riley Tubbs. Riley’s strong sense of dedication is not only to his company, but to every member of his team. Riley’s management style is to build relationships with each member of his team, encourage them to problem solve without fear of failure, improve through goal setting, coaching, and expecting excellence from himself and his team.

Fair Pay:

Compensation is designed to attract, motivate, and retain talented employees who drive the company’s success. No two jobs are equal, but all jobs are important – that’s why we tailor an individual compensation plan benchmarked to market data from industry leaders payscale.com for each person and position, based on several position and market compensable factors.

Perks and Benefits:

What makes a great job even better? Throwing in a few perks! We want to provide our CAF’ers with everything they need to maintain their health and wellbeing. Things like:

Health and Wellness

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Long Term Disability
• EAP (Employee Assistance Program)
• Wellness Reimbursement Program (e.g., gym, golf, activity passes, massage, weight loss, etc.)

Financial Benefits

• Simple IRA Retirement Plan
• Performance Bonus
• Tickets at Work Program

Office Perks

• Flexibility in schedule when needed
• Company social outings
• Free snacks
• Educational learning opportunities
• Recognition/rewards for anniversaries, birthdays and for going above and beyond

Paid Time Off

• PTO/Vacation/Sick Policy
• 11 Paid Holidays (including Christmas week!)
• Maternity/Paternity Leave

Preview of your day-to-day

1. Company and Product Brand Development Branding
   1. Overall responsibility for brand management and company identity
   2. Building brand awareness and positioning
   3. Develop marketing campaigns from start to finish to promote the company, products or key initiatives
   4. Handling social media, public relation efforts and content marketing
   5. Create promotions and advertising with product managers

2. Marketing Management
   1. Directing, planning and coordinating marketing efforts
   2. Monitor and report on effectiveness of marketing communications and activities
   3. Develop and manage budgets including expenses, expected return on investment and long-term projections
   4. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

3. Supporting Sales and Lead Generation
   1. Organizing company conferences, tradeshows & major events
   2. Manage and improve lead generation campaigns, measuring results

4. Company Branding
   1. Set & maintain image standards and promote consistency
   2. Generate branded collateral such as brochures, business cards, mailers, Christmas cards, etc

5. Communication
   1. Marketing Strategy to create imagery for external communications
      1. Website & eCommerce
      2. Press Releases

• Newsletter
  1. Internal
  2. External

1. Social Media (LinkedIn, Facebook, Twitter)
2. CAF Blog

1. Internal
   1. Internal messaging – company culture and departmental support
   2. Template creation & management (letter, PPT, business cards, etc)