How to Increase Your Sales in Just 18 Minutes!

How to Increase Your Sales in Just 18 Minutes!

 

The question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media. A recent online study, conducted by Minneapolis-Based General Mills, of about 360 c-store shoppers aged 18-64, c-stores lagged behind in connecting with consumers via texts, alerts, emails or social media deals. It’s simply not enough to build loyalty and drive traffic with a great app or email program to get noticed or used. By using a social media marketing strategy to build awareness and actively market your services or products is critical in building participation through social media channels.

Key findings in this case:

  • C-stores reports on 30% shoppers visiting websites vs restaurants which are up to 58%.
  • Emails from c-stores average 24% of shoppers vs 44% from a drug local store.
  • Texts/apps from c-stores average about 13% in responses while other retail organizations receive 20% or more in active engagement.

If social media is everyone’s job in retail, your managers and employees need concrete actions to get them going. By implementing an 18-minutes plan to help them build the skills they need. Ideally, if you work at a large brand with local stores you’d created dashboards (with your social relationship platform) for each location, Of course, you would also want to offer training for managers as well as educate about your social media policy, security and industry best practices. This process includes downloading social media platforms such as Hootsuite and Hootlet in addition to creating accounts for Facebook, LinkedIn, Twitter, Blogger, Instagram and any other social media you are comfortable in using. (4 Minutes): Local Listening Find local conversations near your store’s locations. A good approach is to download Hootsuite.com and create a new search stream using keywords you want to monitor. The goal is to find people searching for things on social media. That way, your store can reach out, assist, and bring them into shop. (6 Minutes): Search and Share This is where you surprise, delight and provide reminders. Simple solution to this is to download Hootsuite.com and download the extension Hootlet.com. By searching a specific location on Google maps, a button called “tweets near here” appears. By clicking on the button brings up local tweets which can be adjustable in range miles. Look for happy customers and surprise them with special deals. (6 Minutes): Be Likable and Friendly Provide pre-approved social media content, images and national campaigns. That way, thousands of frontline employees can extend the reach of your branded content. It also helps your store share interesting and valued information and engage with your customers. Promote social contests and launch Instagram, Facebook or Twitter campaigns for new products or services. You can even amplify your promotions by reaching out personally through your social media on local levels. (2 Minutes): Wrap -Up Within Hootsuite you have the ability to also monitor your competitor. By creating a new stream in Hootsuite tracking you can monitor your competitors @username. This will show you what others are saying to your competitor and keywords they are using to attract. But also imagine this, in analyzing your competitor, you will find that they are not answering their customer’s questions but maybe you can! Look for perceptions and specific issues such as positioning that isn’t resonating with customers. This can help you in avoiding making the same mistakes. In the same manner also look for unusual activity or spikes in volume. Use real time data to conduct competitor benchmarking. By taking the short time to use your social media tools you can help engage your customers to participate and drive your sales further. Here are the top 5 reasons cited by shoppers for connecting with a c-store:

  • Receiving coupons: 67%
  • Finding out about sales or special deals: 62%
  • Updates on new products or offerings: 55%
  • Seeing what products are offered: 48%
  • Locating the nearest store: 47%

All CAF Outdoor Cleaning Products



The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, mycaf.com (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

  • identifying information, such as name, address, e-mail address;
  • financial information, such as credit card number

In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

Is my personal information shared with third parties?

Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of mycaf.com, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:

  • Make your access and shopping more convenient and efficient;
  • Establish Site activity trends;
  • Monitor Site performance; and
  • Improve Site design and functionality.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

How is my personal information secured?

CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Terms and Conditions

Please also visit our Terms of Use section that explains other terms governing the use of this site.