Improved forecourt and store appearances are critical for providing a great customer experience and driving customers from the pumps into the stores. A recent GasBuddy studies show that forecourt cleanliness strongly influences 80% of convenience customers in their decision to go inside the store. Case studies and mystery shop data show that the customers experience at the pump, especially exterior cleanliness, increases foot traffic and sales by 10-20%.
We understand that getting daily c-store tasks done is difficult. High industry turnover only increases the need for training. Did you know that 9 out 10 professional cleaners learned how to clean from their mom! Unfortunately, most moms never taught how to clean oil stains off concrete or cleaning a diesel pump.
CAF is here to help. FREE online training is available for your employees to quickly and easily learn how to do the toughest cleaning jobs in retail fuel. Create a free account today and get started. Need printable training materials? Use this Circle K Outdoor cleaning map link. Cleaning instruction and training videos are also available by product at www.mycaf.com.