The Playbook is here!
To get in the game, you need the right playbook
The 25-page playbook is an easy read, but gives you all the details that you need to put together an immediate action plan. Some of the highlights include:
Brief survey enables retailers to determine where they stand in terms of serving their shoppers
Three-step approach to foster growth: Deliver on Core Needs, Defend Your Turf and Attract New Business
Insights into customer needs at each point, based on extensive shopper research
Four growth platforms to attract new business that reach beyond shoppers' "grab and go" needs