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For businesses with outdoor customer touchpoints — whether in front of a store on the sidewalk, in the parking lot, or at a fuel station pump — cleanliness isn't just a matter of aesthetics. It directly impacts sales, customer trust, and brand reputation. And as winter sets in, these challenges only magnify.
Winter Compounds the Cleaning Challenge
In colder months, businesses and facilities maintenance face additional hurdles:
- Slush and Ice Buildup: Dirty snow, salt stains, and icy patches can make forecourts and walkways look unkempt and uninviting while also increasing slip and fall hazards.
- Increased messes from Foot Traffic Contamination: Customers track in more debris, especially from rock salt, making consistent upkeep even more crucial.
- Oil & Diesel Stains Become More Noticeable: With less evaporation from heat, spills sit longer, creating long-term damage to surfaces.
For many retailers, maintaining exterior cleanliness during this time is a never-ending battle — but it doesn’t have to be.
Winter Weather Solutions
- Use SAFE PATH™ Liquid De-Icer and Pretreat to keep walkways clear of ice and snow to avoid slip and falls.
At the Pump at Convenience Stores and Fueling Stations
- FRIGO Winter Additive – Add to any squeegee bucket solution to prevent freezing. If your area consistently has freezing temperatures, consider FRIGO Auto-Dose to make mixing faster.
*Tip: Use the calculator at mycaf.com/FRIGO to easily check the right amount to use. - OTIS Multi-Surface Cleaner can still be used to clean your pumps and outdoor fixtures during freezing temperatures. We recommend mixing with warm water to help dissolve.
* Tip: You can also add one pump of FRIGO to the 32oz OTIS spray bottle to keep the solution from freezing.
The Key to a Successful Winter Cleaning Program? A Systematic Approach
- Be prepared - Order ahead of winter storms when possible.
- Use the right products and tools to tackle freezing conditions head on.
- Implement a cleaning schedule to keep consistently clean.
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