Are Your Sales Going Down The Toilet?

Are Your Sales Going Down The Toilet?

Summer is in full swing and with it, summer activities! Camping! Boating! Hikes! And most importantly...road trips! Throughout the summer months, there will be no shortage of travelers making a stop to your business to refuel and/or grab a quick bite to eat before returning to the road. Many of those travelers will be making quick decisions based on brand recognition but more importantly, the influences of your bathrooms and forecourts will weigh heavily towards a customer experience in generating more revenue towards food and retail purchases. In other words, the impact of cleanliness on customer experience can be felt directly in your bottom line.

For convenience store chains, maintaining a brand standard is essential for securing repeat business. Cleanliness plays a large part in shaping a brand, as well as customers’ purchasing decisions. A Harris Interactive poll found that 94% of more than 1,000 people who regularly visit a c-store would avoid a business in the future if they encountered dirty restrooms.

Forty-five percent of those respondents named gas stations as a specific place they would avoid. Also, keep in mind travelers this Summer rely not just on word of mouth but also using social media and travel apps towards planning towards their road and travel destinations. Seeing negative reviews and topics of uncleanliness will adversely impact business.

Consistent results can be accomplished by integrating a continuous improvement process involving four simple steps:

1. Define cleaning standard – What do you want the customer to experience when they visit each store? The standard of cleanliness should encompass the key areas of your c-store that will have the greatest impact on customers’ buying behavior. This includes restrooms, your forecourts, entrance ways and floors. C-stores that offer fresh food and specialty items should ensure these areas mentioned are kept clean. Additionally, cleanliness can influence employee satisfaction and reduce the occurrence of and costs associated with slip-and-fall accidents.

2. Define a cleaning plan – CAF Environmental Solutions is a company that provides c-store customers with training and education towards a comprehensive cleaning program. We have products that are environmentally friendly and tailored to target petroleum-based services and convenience store facilities. Our products and cleaning program reduces facility costs, increase employee retention and downtime, increase revenue all while increasing cleanliness for increased customer experience.

3. Implement Training - Training all employees at one time and in one place is not feasible when managing multiple stores across several cities or states. Turnover can add a further hindrance. At CAF we have several training program options: Online training, digital and collateral instruction, on-site management and team instruction and webinars. Our training sessions ensure employees who perform cleaning duties have the correct knowledge, tools and products to do a consistent job. 

4. Monitoring Cleaning Performance – You want to continually improve your service to your customers, and without feedback from your managers and stores, you may not have the information needed to know if your cleaning program is working, or if adjustments need to be made. Use real-time data to make decisions.

Learn about the tools that can help you find out if your cleaning program is working the way you envisioned. Contact a CAF Outdoor Cleaning expert and discover how you can save more and make more with a cleaner forecourt. 


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The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

  • identifying information, such as name, address, e-mail address;
  • financial information, such as credit card number

In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

Is my personal information shared with third parties?

Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to, we will collect certain web site use information for a number of purposes, namely to:

  • Make your access and shopping more convenient and efficient;
  • Establish Site activity trends;
  • Monitor Site performance; and
  • Improve Site design and functionality.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

How is my personal information secured?

CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

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We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

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