How to Get More Customers with a Clean Forecourt

How to Get More Customers with a Clean Forecourt


First impressions mean everything. And when it comes to getting more c-store customers, your forecourt is no exception. It’s the first thing customers see when they need to stop for gas, use the restroom, or grab some snacks. But if the outside of your c-store has oil stains, dirty pumps, and trash everywhere, there’s a solid chance they won’t ever step foot inside. The bottom line? A clean forecourt means more business.

So if your forecourt is the first (and sometimes last) opportunity to make an impression, what are some steps you can take to tidy up and see an increase in sales? Check out our top tips for keeping the outside of your c-store clean using our best CAF products -- saving you valuable time and money. 


Remove concrete and sidewalk stains

Concrete and sidewalk stains are one of the biggest tells of a dirty forecourt. They’re also tough to tackle, as many business owners typically turn to costly pressure washing and using chemicals that aren’t safe for employees or customers. Thankfully, another solution lies within EXIMO® Waterless Concrete Cleaner.

EXIMO can be applied wet or dry, and it only takes a matter of minutes to remove oil and fuel stains. It uses an environmentally friendly process called bioremediation to seep into the concrete to clean more than just the surface while working to prevent future stains. EXIMO is the best concrete cleaner available and can also be used on more than just your forecourt, including areas like:

- Driveways

- Drive-thrus

- Sidewalks

- Pavers

- Parking lots


Clean and shine your fuel pumps

Your fuel pumps see dozens -- if not hundreds -- of dirty hands each and every day. Add that to accumulating diesel and grease and you can bet that they’ll become extremely dirty in record time. But that no longer has to be a problem with OTIS Multi-Surface Cleaner in your arsenal. This all-purpose cleaning weapon breaks through stains on virtually any surface (yes, even those tough-to-clean diesel pumps). 

The cleaning doesn’t just stop on the outside, though. You can safely use OTIS on:

  • Stainless steel
  • Wood surfaces
  • Garbage cans
  • Tools and equipment
  • Food prep and cooking surfaces
  • Rubber
  • And more! 

Our favorite part? OTIS only takes seconds to apply -- and you don’t even have to scrub!


Empty and refill squeegee buckets 

A neglected squeegee bucket is bad for a number of reasons. More than just appearing dirty, it can start to smell and quickly build up slime and dirt inside. ORUS can change all of that and make cleaning your buckets a breeze.

Whether you use  ORUS TABS Squeegee Bucket Solution or ORUS Squeegee Bucket Solution Concentrate, you’ll save lots of time and money while using the highest quality cleaner that cleans well while preventing gross buildup inside your buckets. 

Don’t forget the details

Once you tackle the main areas of your forecourt, make sure you’re not forgetting other cleaning tasks and details, like:

- Taking out the trash

- Fixing and filling potholes

- Ensuring the air pump works

- Scraping gum off sidewalks

- Cleaning your windows

- Removing graffiti stains

- Maintaining good landscaping

- Cleaning the inside as well as the outside


CAF keeps your forecourts (and more) clean

Maintaining a clean forecourt may seem overwhelming at first, but when you have the right products to do the work for you, it’s easier than ever. It also helps to remember that a clean c-store means boosted business for you

If you need help getting started, use our CAF Clean and Disinfect Daily Checklist. Use it as a guide to form your cleaning schedule and task list, then build on it from there!


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