Understanding the importance of why clean stores consistently sell more products, have more loyal customers and earn higher profits requires knowing the importance of product pairing with best in class employee training and support.
Industry insiders don’t always recognize the store level the need for cleaner environments and how that impacts today’s customer expectations. They are quick to formulate standard industry practices such as cutting prices, implement loyalty programs, promotional campaigns and discounts, and better advertisements using signage and POP displays. These are just some of the push items that only skim the surface but don’t get right down to the dirt, literally, of what brings a customer from the pump to the store.
While exterior cleanliness is not often considered in bringing in more sales, your customers are now starting to demand more from places where they get fuel and quick food items. At a NACS educations session this past fall, Frank Beard, from GasBuddy, stated that “dirty, boring and unexceptional retail is dead!” This means customers have better choices when choosing locations, they want to visit. Unkept, dirty stores and bathrooms often speak loudly translating your exterior cleanliness to be equally as bad inside your store, which in turn, prevents more sales inside.
Making an Impact
Today, retail establishments are making improvements towards customer experience and greater customer loyalty through employee training. Instead of seeing what other retail are implementing such as brand promotions and quick fixes, they are now looking at amazing strides their competitors are making to improve their stores profit margins and brand – They are implementing cleaning programs aimed at store-level employees and managers to be proactive in using the right products, paired with employee training and support, to reduce both product and labor costs and increase pump to store traffic for greater retail sales.
Having a cleaning program, based on the cleaning procedures your company has adopted, provides each worker with consistent and interactive employee training using products specifically designed for c-store operations. Employee training should include checkpoints to report employee comprehension and participation. Your goal should be to make employee training interesting and memorable while being easy to use and concise. If this sounds challenging, let our experts be your guide.
To increase your profits, have greater customer experiences and reduce your product and labor costs starts with taking action now with professionals that have the experience and leadership in outdoor cleaning. Learn more about how clean stores sell more as well as how you can adopt practices that create efficient employees through employee training and loyal customers.
CAF Academy provides interactive training's to suit all of your stores cleaning needs. CAF Academy's goal is to train your employees for you so you have more time to focus on your customers.
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