EMV: The Clock is Ticking for Updates at the Pump

EMV: The Clock is Ticking for Updates at the Pump


 October 1, 2020, may seem like any other day for most, but for businesses, it’s an important deadline that’s fast approaching. That’s because it’s the day automated fuel dispensers and pumps (AFDs) must be compliant with Europay, MasterCard, and Visa (EMV) chip technology.

While this isn’t the first time businesses have faced a looming deadline, it has been a few years since the last extension was granted. In other words, this one might be the real deal. To help you prepare, we are sharing the latest on EMV compliance and what you need to know to set yourself up for success.


What is EMV Compliance?

In simplest terms, the goal of EMV compliance is to ensure further protection for consumers and their personal information at the pump. In order to do that, businesses need to upgrade their EMV chip technology so that it can process Europay, MasterCard, and Visa payment cards with a chip or magnetic strip. By making this technology an industry-standard, chip cards can be processed anywhere and everywhere. 


Why Has it Been Delayed So Many Times?

Why has this date been pushed back so many times? According to Visa, the transition to chip technology for gas stations has presented its own ‘unique challenges.’ If you remember, back in October 2015, virtually all retail businesses were required to be compliant with EMV chip technology, while gas stations were granted an extension until October 2017. As we now know, that extension was pushed out another three years, bringing us to 2020.

Because fuel pumps have specialized technology and complicated infrastructures, the upgrade to EMV technology hasn’t been as seamless. Visa said that several businesses might have to entirely replace older pumps to add chip readers. That, of course, requires physical and manual labor that is both time-consuming and costly. In addition to those complications, Visa stated there has been an insufficient supply of the hardware and software needed for businesses to be compliant. 


What Do I Need to Do for My Business?

As the October 2020 deadline fast approaches, there are a few steps you can take to ensure you’re compliant.

1. Don’t wait. As businesses scramble to upgrade their chip technology, there’s going to be a higher demand (and cost) for equipment and service support. According to Conexxus, as of December 2019, 70% of businesses hadn’t upgraded any of their technology.

2. Start implementing. It can be overwhelming to know where to start and the steps necessary along the way. You can utilize the official source for EMV integration, or Conexxus has put together an in-depth guide to help you through the process. 

3. Protect your investment. If you’ve taken the time and spent the money to upgrade your technology, you want to protect it. With CAF’s custom-fit SKINZZ® Protective Shields, you can prevent damage at the pump from vandalism, weather conditions, UV rays, and general wear and tear. 


What If I Don’t Make the EMV Update on Time?

If you don’t meet the October 2020 deadline to upgrade your pumps, your business will be subjected to fines. Because it’s better-designed to protect consumer information, not having EMV chip technology also increases the risk of stolen data. As a result, the cost of possible breaches will fall back on you. There may also be increased costs to maintain old and outdated software. 


Increase Protection at the Pumps

At the end of the day, upgrading your EMV chip technology is about much more than avoiding fees. These upgrades will protect your business and your consumers’ sensitive information. When you finally make the switch, protect your pumps with our SKINZZ Protective Shields, which are tested and designed specifically for your EMV equipment. 

The last thing you want to do is put all of this time and money into new pumps, just to have weather elements or vandals scratch up your new screens and pumps. Protect your investment and find the right model for your pumps, or give us a call to get started.


All CAF Outdoor Cleaning Products

The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, mycaf.com (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

  • identifying information, such as name, address, e-mail address;
  • financial information, such as credit card number

In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

Is my personal information shared with third parties?

Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of mycaf.com, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:

  • Make your access and shopping more convenient and efficient;
  • Establish Site activity trends;
  • Monitor Site performance; and
  • Improve Site design and functionality.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

How is my personal information secured?

CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Terms and Conditions

Please also visit our Terms of Use section that explains other terms governing the use of this site.