Earn Higher Profits Now!

Earn Higher Profits Now!

Imagine a customer driving into a c-store and they immediately notice that the store looks different. They’ve been here many times before but something just seems brighter, fresher, more organized. Then it dawns on them…the c-store they passively visit from time to time now seems more attractive and inviting. Yes, it’s been their destination to buy gas for years, but because the forecourt looked disorganized, dirty and unkempt, they never wanted to visit the interior of the store. Until now…

Remarkably, this scenario plays out daily. How often do you listen to feedback from mystery shoppers and regular customers to learn practical solutions for a better customer experience? At CAF we know “Clean Stores. Sell More!” Customers can equate the cleanliness of your forecourt and bathrooms with the cleanliness of your entire business, which elevates their customer experience. Take for example Oasis Stop ‘N Go… “Cleanliness is critical to our overall business, and our customers have a very high expectation of maintaining clean stores....” ~ Troy Willie, CEO 

When asked what the first thing that Wawa CEO, Chris Gheysens, looked for to show whether a store is operating well in a recent article he said, “The first thing I look for is cleanliness.  It starts on the drive in.  So cleanliness.” This is especially true in today's culture; word of mouth and online reviews can make a big difference in the success of your business.

Customers don’t want to buy or order food from a store that looks like it could have food safety issues. Do you know what your customers are saying online about their experiences at your store?  A negative Yelp or Google review, tweet or blog post can deter customers from shopping at your store. The most recent research shows that store cleanliness strongly affects buyer behavior and that it's one of the most important factors driving a better customer experience:

  • A Market Force study of 7,600 convenience store customers, shoppers rated store cleanliness as the most important factor when deciding which convenience store deserved their business.
  • Mintel, a Chicago-based research firm, found that in convenience stores that serve food, 96 percent of surveyed customers ranked cleanliness and menu selection as their most important criteria.
  • In the same Mintel study, 57 percent of those surveyed said that if a restroom's appearance was lacking, they would likely not return to the establishment.

Consumers have strong reactions to dirty conditions and won't return to businesses that disappoint them. If increasing the performance of your stores — and revenue — is your goal, maintaining a clean store will get you there. If maintaining a clean store was easy, everyone would be doing it. 

CAF’s key to a successful cleaning program includes proper training, managing employee engagement, as well as a plan to monitor and manage results. Learn more about creating loyal customers for your c-store by contacting your regional CAF representative today or call (888) 737-0025. 


All CAF Outdoor Cleaning Products

The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, mycaf.com (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

  • identifying information, such as name, address, e-mail address;
  • financial information, such as credit card number

In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

Is my personal information shared with third parties?

Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of mycaf.com, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:

  • Make your access and shopping more convenient and efficient;
  • Establish Site activity trends;
  • Monitor Site performance; and
  • Improve Site design and functionality.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

How is my personal information secured?

CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

Questions and Feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Terms and Conditions

Please also visit our Terms of Use section that explains other terms governing the use of this site.