Drive-in Summer Sales

Drive-in Summer Sales

Summer is here and travelers are eager to hit the open road. On the way to their destination they will stop to refuel and hopefully grab a bite to eat. If you are a convenience store retailer, you know that customer experience will drive in or drive out additional sales. With consumers now turning to C-stores to purchase a variety of food offerings, it is essential that your facilities meet their expectations for cleanliness. Food service excellence and cleanliness, inside and out, go hand-in-hand. The cleanliness of your store’s exterior and the condition of your bathrooms can have a huge effect on inside store purchases.

This is an industry for on-the-go customers. Restroom cleaning and maintenance programs are a great way to differentiate your store from the competition. A positive customer experience will increase business. Consider this: a dirty bathroom can push customers right back out the door —especially if the customer had interest in purchasing prepared foods.

No one wants to buy food that was prepared in a dirty environment or touched by hands that were washed in a dirty bathroom. Getting your customers to come inside the store is a huge opportunity when you consider that *65% of your profit dollars come from in-store sales. That means you are missing out on additional in-store sales from *46% of your fuel station customers!

Many of the people that visit your store every day come to fill up the tank and drain the bladder. A dirty forecourt or restroom will leave a negative impression of your store and they may never come back. Not good! NACS/Coca Cola research shows that cleanliness is a core need for customers to feel comfortable making in store purchases.

The most successful retailers take this information and make cleanliness a top priority. The results are a potential increase of 15% or more in profits. Even though only approximately 54% of your fueling customers come inside your store, 100% of them experience your store’s exterior. Therefore, it is crucial that your fueling areas and equipment are kept remarkably clean.  Clean up your forecourt areas and bathrooms so you can drive-in summer sales!

 

*NACS/Coca-Cola  

 

All CAF Outdoor Cleaning Products



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What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

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Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

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CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

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During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:

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