Dirty Gas Pumps will kill your snack sales. In 2013 one third of in-store revenue came directly from tobacco sales. But in 2014 tobacco sales are on the decline. When 64% of your profit dollars come from in-store sales, that lost revenue hurts. So how are you going to replace those lost dollars? Smart C-stores are looking to fresh food offerings to save the day. If you’re like most c-stores, you have a wide variety of beverage options and great-tasting food items for customers to enjoy.
The challenge is getting people from the gas pumps to the cash register (research shows that 56% of shoppers never go inside the C-store [NACS 2014]). If more than half of the people who visit your store never come inside, you need to do something different. “Converting the fuel purchaser to an in-store customer is paramount- and profitable- for convenience retailers. Simply put, motor fuels drive sales dollars while in-store sales drive profit dollars,” said Jeff Lenard in the March 2014 NACS magazine.
What’s the trick to getting those shoppers (and their wallets) inside your C-store? We can help you get started.
The Power of the 1st Impression If you walked into a restaurant and the person greeting you had dirty hands, would you feel comfortable eating the food? No way! Your customers are the same. If your gas pumps and forecourt are dirty, chances are they will NEVER come inside or become a loyal customer.
Research tells us that after street price, cleanliness is the number one reason customers choose to visit a c-store (M/A/R/C 2009). With the CAF Outdoor Cleaning Program, it only takes 15 minutes a day to clean up not only your dirty gas pumps but the entire outside forecourt which will attract more people to come inside. Need some help? We've got the solutions.
The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, mycaf.com (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.
What type of information does CAF collect about me?
CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:
identifying information, such as name, address, e-mail address;
financial information, such as credit card number
In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.
Is my personal information shared with third parties?
Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.
In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.
Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.
How do I remove or modify my personal information?
CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.
If you signed up to receive email communications by providing your email address on the home page of mycaf.com, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.
Why does CAF collect web site use information?
During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:
Make your access and shopping more convenient and efficient;
Establish Site activity trends;
Monitor Site performance; and
Improve Site design and functionality.
What about links to other sites?
Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.
How is my personal information secured?
CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.
We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.
What about links to other sites?
Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.
Privacy policy changes
If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.
Questions and Feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
Terms and Conditions
Please also visit our Terms of Use section that explains other terms governing the use of this site.
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