Europe 
Convenience Store Alliance (CSA), the Phillips 66 branded retailer buying program, continues to support independent retailers by adding CAF Environmental Solutions (CAF) as the outdoor cleaning preferred vendor. With an average of 71.5 percent of transactions taking place at the pumps, CSA believes that outdoor appearance is enough to drive or lose sales. M/A/R/C Research studies show that after street price, cleanliness is the number one reason customers choose to visit a convenience store.
CAF outdoor cleaning products provide a safe, environmentally friendly and cost-effective way to maintain a clean and inviting store exterior. “This is just another step along the path to providing Phillips 66 branded retailers all the best tools to succeed in today’s marketplace,” said CSA President and CEO Mike Lawson.
“Together with CAF, we can provide the best products, services and training all for the best prices. Clean stores and motivated employees will result in bottom-line growth for our members.” At the October NACS Show, CAF’s SKINZZ® protective equipment shields and TOUCH UP™ custom paint ranked sixth out of 280 entries for NACS 2013 Cool New Products.
CAF’s products are used in more than 10,000 locations worldwide, including many Fortune 500 companies. "We are extremely pleased to partner with CSA and Phillips 66 to offer our innovative solutions to the daily operational and cleaning challenges faced by convenience stores across the nation,” said CAF President Mike Zahajko. “Our cleaning products and, almost more importantly, the ongoing support we provide allows retailers to improve their brand image and the customer experience at their stores – which ultimately leads to increased traffic and customer loyalty.”
CAF is one of over twenty savings programs designed to help independent operators to compete with large chain stores. Through CSA’s national account pricing and rebates, current CSA members see average annual savings of over $11,000 in the grocery and tobacco category and $6,500 on the fountain program. CSA also offers opportunities to save on insurance, fuel and fountain equipment, human resource services and more.
About CAF Environmental Solutions: CAF Environmental Solutions, headquartered in Maple Valley, Washington, is the leading manufacturer of environmentally friendly and safe products for use in outdoor cleaning. Named two consecutive years to Inc. Magazine's Annual List of America’s 500|5000 Fastest-Growing Private Company. True to its motto: “Clean GREEN Smart®,” CAF supplies a complete outdoor cleaning program to improve operational safety; while providing a ‘systematic’ approach; with real cost savings – all while supporting LEED® principles with truly GREEN products. For more about CAF Environmental Solutions, visit www.mycaf.com.
About Convenience Store Alliance: Convenience Store Alliance (CSA) lowers the cost of goods for independent convenience store operators through national account pricing and rebates, while also improving the level of services that are typically enjoyed by national chain stores. Programs offered by CSA have been negotiated with national vendors to provide cost reduction and operational improvement. For the western and central regions of the United States, Convenience Store Alliance is the Phillips 66 Branded Retailer Buying Program. Dealers outside the exclusive territories are also eligible to participate, regardless of brand affiliation.
