Beauty or the Beast?

Beauty or the Beast?


In the classic fairy tale, Beauty and the Beast, written by Gabrielle-Suzanne Barbot de Villeneuve, characters are judged by their outward appearance. The Beast has a heart of gold, but the villagers aren’t willing to get to know him because of his hideous exterior. The same can be said of how customers interact with your c-store. If the exterior of your store is dirty and poorly maintained, customers will likely choose to shop at a competitor store with a clean exterior. It’s all about first impressions. Your fuel islands are the first thing your customers see when they enter the parking lot. This is where they begin to evaluate your brand. You can serve the best food and drinks inside your store, but customers won’t want to come in if the forecourt is grimy and dirty

1. Concrete and Asphalt

Your exterior concrete is the first thing customers touch when they step out of their car. Nobody wants to step on dirty or oil stained concrete or asphalt. This is indicative of poor maintenance and poses a potential safety hazard.

2. Fuel Dispensers

This is where customers begin to shake your hand and identify with your brand. If your dispensers are dirty with oil stains, grime and germs, your customers’ experience drops significantly.

3. Trash Receptacles

Trash bins sit right next to your customers as they pump their gas. If they are over flowing with garbage, and emanating strong odors, this might deter your fuel customers from venturing inside your store.

4. Squeegee Buckets

We take for granted that squeegee buckets are a low maintenance feature of the gas station. However, if not regularly maintained, they can quickly grow bacteria and produce a strong odor. Customers don’t want to use dirty, smelly squeegees on their vehicles.

5. Bathrooms

Customers often plan to use the bathroom after they gas up. They will equate the cleanliness of your bathrooms with the cleanliness of your entire business. Dirty bathrooms can drive customers away from shopping inside your store — especially if they are interested in purchasing prepared foods. Customers want to feel assured that their food is prepared with clean hands on clean food prep surfaces. A dirty bathroom creates the perception of dirty surfaces throughout the store.

 

Takeaway

Maintaining c-store forecourts is a lot more involved than simply emptying the trash and wiping down surfaces. Identifying the proper products and tools to clean your forecourts is just the first piece of the puzzle. A successful cleaning program also requires proper training, employee engagement, and a plan to monitor and manage results. A clean store will improve the customer experience, create brand loyalty and increase your profits…Clean Stores Sell More!

In order for you to meet the demands of the customer experience and to improve your sales, you must find real solutions to these real challenges listed above. A CAF representative is available to help you increase your customer experience. Contact us today!

 

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The CAF name and reputation were built on a foundation of trust. This online privacy policy describes the information CAF collects through the services available on our web site, mycaf.com (the “Site”) and how we use that information. Our policy also describes the choices you can make about how we collect and use your information.

What type of information does CAF collect about me?

CAF may collect personal information. Personal information does not include business contact information (e.g. office address, telephone number) in those jurisdictions that recognize such information as not being personal information. Personal information means information about an identifiable individual and may include:

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In addition to the personal information you actively provide us, we also collect web site use information which includes information about your internet service provider, browser type, domain name, IP address, the web site that referred you to us, the web pages you request, the date and time of those requests, and entry and exit points. Our collection of web site use information may involve the use of cookies and pixel tags.

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Our web site may share information with companies that provide support services to us (such as credit card processors, mailing houses or web hosts) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

We may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.

In the event of a sale of some or all of our business, CAF may disclose personal information to those involved in a transfer of all or part of the assets or business.

Unless permitted by law, no personal information is collected, without first obtaining your consent for the collection, use and sharing of that information. The provision of personal information to CAF means that you agree and consent that we may collect, use and share your personal information in accordance with this privacy policy.

How do I remove or modify my personal information?

CAF strives to ensure that any personal information provided and in its possession is as accurate, current and complete as necessary for the purposes for which we use that information.

If you signed up to receive email communications by providing your email address on the home page of mycaf.com, you may either call our customer care line at 425.837.0025 to remove your email address to opt out.

Why does CAF collect web site use information?

During your visit to mycaf.com, we will collect certain web site use information for a number of purposes, namely to:

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What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

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CAF strives to maintain appropriate physical, procedural and technical security with respect to its offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. This also applies to our disposal or destruction of personal information.

We encrypt the pipe through which personal information, such as credit card numbers, is sent, using Secure Socket Layer (SSL) technology to ensure that your information is safe as it is sent over the Internet to our server.

What about links to other sites?

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from this privacy policy. We encourage you to review and understand their privacy practices before providing them with information.

Privacy policy changes

If we decide to change our privacy policy, we will post a new statement on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes. If you have provided personal information to us, we will email you any changes to the privacy policy that might affect the way we use your personal information.

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