CAF Distributor Advantage

Thank you for your interest in CAF Environmental Solutions and the opportunity to distribute our innovative products focused on improving our customers’ image and efficiency.  At CAF we strive to improve ‘how our customers do things’.  Our motto:  CLEAN SMARTER NOT HARDER.  As you explore and represent our innovative suite of branded products lets review the distributor advantages of our products:

CAF products add “top line” sales.  Typically, PEI distributors have not carried CAF (type) products for various reasons from fit to innovation (some didn’t exist like eXIMO®).  Look around – corporate America has “channel blur” in many segments:  Gas stations have c-stores - grocery stores have gas; there are tools at club stores – and novelty food at hardware stores.  The reason is bottom line economics – adding new revenue makes sense.  In many ways it’s good for your bottom-line.  It’s good for your customers by adding convenient 1-stop shopping, and good for all by reducing the number of vendors, etc.  The opportunity is HUGE -- the pressure washing industry for retail fuel operations (only) exceeds $100 MM/year with power users (50% of the population of locations that pressure wash 3+ times/year) spending over $90 MM/year⁽¹⁾ - this is our target mark! 

CAF products increase your customer contact frequency and overall sales.  Consider this – the average number of times someone fills-up in the U.S. is 2.8 times per week (source: NACS Interview, 2006).  The average grocery consumer purchases grocery 1.3 times per week (source:  Convenience Store News, 2006).  Adding gas to grocery operations makes sense for the grocer because it increases their customer traffic and creates more opportunity to increase the frequency of an average sale.  The grocer adds gas to capture another revenue source, increase customer contact and frequency will increase sales.  Similar to the case above, CAF products are consumable products with higher repurchase frequencies than typical PEI products – adding CAF products increases customer contact frequency and overall sales.

Cleanliness and “environmental correctness” are in now!  Doing it right doesn’t have to cost more, and it is most certainly becoming - good business practice.  The EPA (www.epa.gov) is cracking down on various operators throughout the U.S. who pressure wash or use water outside their facility due to waste water concerns and danger to our environment.  Some operators, after threats (of fines) have elected to permanently seal-off outside water bibs and eliminate them altogether from new construction.  Our customers are searching for environmentally safe, waterless solutions for addressing this changing regulation.

Quality operation and differentiation will get customers attention.  Many distributors we work with already get it.  The tide is rising on all businesses to clean up their operations (e.g., locations, uniforms, vehicles, company branding, etc).  Put CAF products on the service truck not only to “up-sell” locations but to be applied as a “finishing touch”, example of “quality work”.  Using CAF products (in addition to selling CAF products) is a real testimony to your commitment to the product and belief in the value proposition.

Spec for success.  Another method to assure success is our “spec for success” program campaign.  Many distributors are involved in the various building programs throughout the country.  Why not include products like eXIMO® or OTiS™ cleaners with each location to get it started from day-1?

We welcome and thank you for participation with CAF Environmental Solutions and purchasing our products.

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Footnotes

1.  CAF, LLC proprietary data and primary research information, 2006.