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CAF Insider

  • Are Your Sales Going Down The Toilet?

    moneyintoilet

    Summer is in full swing and with it, summer activities! Camping! Boating! Hikes! And most importantly...road trips! Throughout the summer months there will be no shortage of travelers making a stop to your business to refuel and/or grab a quick bite to eat before returning to the road. Many of those travelers will be making quick decisions based on brand recognition but more importantly, the influences of your bathrooms and forecourts will weigh heavily towards a customer experience in generating more revenue towards food and retail purchases.

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  • How to Increase Your Sales in Just 18 Minutes!

    The question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media.

    A recent online study, conducted by Minneapolis-Based General Mills, of about 360 c-store shoppers aged 18-64, c-stores lagged behind in connecting with consumers via texts, alerts, emails or social media deals. It’s simply not enough to build loyalty and drive traffic with a great app or email program to get noticed or used. By using a social media marketing strategy to build awareness and actively market your services or products is critical in building participation through social media channels.

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  • First Impressions!

    first impression graphic

    What kind of handshake do customers have with your brand? First impressions can be key to welcoming consumers and getting them to spend more. And one of the literal handshakes a customer experiences first is when they pick up a gas-pump nozzle.

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  • Oil Hungry Microbes Eats Stains, Increase Profits!

    microbes_catoon

    It may sound too good to be true but using bacteria to clean up messes has been an innovative approach dating back to nearly 600 B.C. It was first discovered by the Romans who learned how to harness bacteria to treat their water supplies. Centuries later, this process has continued to get rid of harmful chemicals, such as those found in gas and oil spills.

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  • Is There a ROI Behind the “Customer Experience” Buzz?

    Is There a ROI Behind the “Customer Experience” Buzz?
    Emphasis on the improving the customer experience is at an all-time high.  But in a world where business owners want verifiable data to justify spending. Does spending money on customer experience make good business sense?  That’s what one research group set out to evaluate.

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  • Winter Readiness Checklist

     

    Winter storms and cold temperatures can be hazardous. Although winter comes as no surprise, many of us are not ready for its arrival. If you are prepared for the hazards of winter, you will be able to keep your customers safe and healthy when temperatures start to fall.

    No matter what weather this winter brings, you can take steps today to make sure you and your stores are prepared!

     

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  • Safe and Sound

    Whether you fully embrace them or not, emotions are something we all experience. We can feel happy sometimes and mad other times. We can feel angry, sad and excited--sometimes all in the same day. Yet one emotion we often feel without consciously knowing it is the feeling of safety. Feeling safe is not something we discuss often
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  • How Cleanliness Drives Sales - Tips to build consumer confidence...

    "In today’s competitive landscape, it is important to make sure your store stands out against your competition. A proven way to stand out, and to capture a larger share of wallet, is to pay close attention to the overall store cleanliness.

    The 2013 Convenience Store Survey, conducted by the Boston Consulting Group, reports that the highest-rated differentiator is overall cleanliness of the store. This survey also points out that while overall store cleanliness is highly valued, it is perceived as rare. So how can you make sure your store stands out?

     

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  • Meeting Customer Core Needs

    core needsThe NACS/Coca Cola Research Council has published the Playbook For Success: a 3-Step Guide to Growing C-Store Business. This guide lays out the fundamentals for running a successful c-store operation.s

    The Playbook starts off by identifying the 3 core needs of c-store customers. In order, they are:

     

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  • C-Stores, Restaurants, and the Battle For Market Share

    The Competition: Restaurants

    As quick-service restaurants and convenience stores fight for foodservice dollars, fast-casual concepts hit all the right consumer notes

    There’s been some bad news for fast-food restaurants as of late. Formerly the king of the hill as far as breakfast is concerned, these operators are meeting increasingly fierce competition from c-stores. Continue reading

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