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  • Your Customer's First Impression!

    One of the filthiest surfaces that people touch on a regular basis are gas pump handles. This, along with a dirty fueling area outside, creates a visual representation to the customer of the care and quality they might find on the inside of a retail establishment. First impressions are the handshake that welcomes the consumer and encourages them to come inside to spend more. And for many, their customer's only handshake is with their gas-pump nozzles.

    What kind of handshake do customers have with your brand?

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  • Maintaining Brand Image Demands is... well, HARD!

    If you have independent retailers that are struggling to maintain their Brand’s image expectations, you aren’t alone! Wholesalers everywhere feel your pain and would admit that their dealers believe there is a major disconnect between their Brand’s overwhelming expectations for them and the daily challenges they face. Even the ones that don't are still struggling to maintain a consistently clean store!

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  • Stores Must Improve Just to Maintain

    C-stores must IMPROVE overall store cleanliness just to MAINTAIN current mystery shop and brand image scores! That's right! A recent study in the annual CSP/Service Intelligence Mystery Shop indicates that average mystery shop scores, across the convenience industry as a whole, are on the rise. "In 2012, the average overall score for mystery-shop participants was 85.2%. In 2013, that average jumped to 90.8%. It was 91.9% in 2014. The 2015 average rose to 92.5%" (http://www.cspdailynews.com).

    With the increased focus on food service offerings, and subsequent need to elevate store cleanliness and the customer's experience, it comes as no surprise. As c-store owners look to food service to replace lost cigarette sales, they must compete not just with other c-stores, but also competitors like drugstores and quick-serve restaurants, for food service dollars. Whether it’s the attractiveness of sandwiches, the cleanliness of the restrooms or the state of trash cans at the pumps, an overall improved customer experience is a must.

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  • Commander-in-Tweet: How to Trump Your Store to Success

    Whether or not you agree with his politics, Trump is correct in identifying social media is redefining our world. You may have heard recently him saying, “My use of social media is not Presidential - it's MODERN DAY PRESIDENTIAL.” If you think about it, this attitude applies to the way social media should be commanded for use in modern c-stores.

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  • How To Safely Clean Oil from Residential Driveways

    Cleaning an oil stained driveway the conventional way not only takes time and energy, but has the potential to damage your concrete and harm the environment.  It also can bring the wrath of the Home Owners Association (HOA) down on you you.  So instead of wasting time and effort on pressure washing, or risk washing harsh chemicals down the drains, use the EPA recommended method of removing oil from the environment and use the following instructions for an easy, time-saving, eco-friendly alternative!  For Industrial purposes, click here.

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  • How To Clean Trash Cans...Fast & Easy

    While trash cans are convenient to keep garbage and waste on the inside, over time they can accumulate filth and residue on the outside (especially industrial bins.)  You've seen it, customers trying to slam their partially empty soda cup and missing, or pretending to be Stephen Curry by shooting their sack of fast food garbage over the car only to have it clank on the top of the garbage can and spilling milk shake.  We just shake our heads at this.  And if we can't get to it quickly on hot summer days, it seems to dry and harden instantly.

    Here is an effortless way to clean the garbage stains and dried on drips from you trash cans...fast & easy without scrubbing or using harsh chemicals!

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  • Drive-in Summer Sales

    Summer is here and travelers are eager to hit the open road. On the way to their destination they will stop to refuel and hopefully grab a bite to eat. If you are a convenience store retailer, you know that customer experience will drive in or drive out additional sales. With consumers now turning to C-stores to purchase a variety of food offerings, it is essential that your facilities meet their expectations for cleanliness. Food service excellence and cleanliness, inside and out, go hand-in-hand. The cleanliness of your store’s exterior and the condition of your bathrooms can have a huge effect on inside store purchases.

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  • Why You Need Well Trained Employees

    In business, all roads lead to the bottom line.  You might be thinking... "How can training my employees help my bottom line… isn't training an expense!?"  Training leads to more satisfied workers that can take on new responsibilities and work more effectively. Studies have shown that trained employees have higher job satisfaction and are more productive. Therefore, a well-trained employee is happier, and on average, is a longer tenured employee; both of which help reduce cost and increase profits.

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  • Beauty or the Beast?

    In the classic fairy tale, Beauty and the Beast, written by Gabrielle-Suzanne Barbot de Villeneuve, characters are judged by their outward appearance. The Beast has a heart of gold, but the villagers aren’t willing to get to know him because of his hideous exterior.

    The same can be said of how customers interact with your c-store. If the exterior of your store is dirty and poorly maintained, customers will likely choose to shop at a competitor store with a clean exterior. It’s all about first impressions.

    Your fuel islands are the first thing your customers see when they enter the parking lot. This is where they begin to evaluate your brand. You can serve the best food and drinks inside your store, but customers won’t want to come in if the forecourt is grimy and dirty

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  • Site Audit and Inspection Helpful Tip

    In retail the ultimate goal is to SELL MORE! These days, consumer habits and expectations change rapidly. To meet increasing sales goals, you must adapt quickly to the changing landscape. Sometimes you have all the right plans and strategy in place, but the sales don’t follow. Why? Poor execution.

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