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At CAF, sustainability isn’t just a buzz word, it’s how we do business.

At CAF, sustainability isn’t just a buzz word, it’s how we do business.

At CAF, sustainability isn’t just a buzz word--it’s the way we do business. From the ingredients we use in our cleaning products to the recycling bins at our individual desks, CAF lives by its motto: “Clean GREEN Smart”. We believe that it is the duty of businesses to Printoperate and develop in an environmentally responsible and sustainable manner. Forward-thinking companies understand that sustainable business practices have gone from being an aspiration to a necessity in long-term strategy.

Aliens seem to invade Earth for many reasons. A common story goes along of the lines of an alien race depleting its home planet’s natural resources and then coming to exploit the natural resources of Earth. It’s a sad tale, really--a tragedy that could have been avoided had the businesses and individual members of said alien society introduced the principle of sustainability before it was too late. Luckily, we on Earth have figured it out just in the nick of time.

tree-300x157What is sustainability?

Sustainability is a term that has gained traction lately in the business jargon dictionary. So what does it really mean? Our friends at the EPA have defined the concept of sustainability as “a simple principle: everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony.” Makes sense, right? The World Council for Economic Development has defined sustainability as meeting “the needs of the present without compromising the ability of future generations to meet their own needs.”

GreenBiz Group and Ernst & Young recently conducted a survey of 272 executives from billion-dollar revenue companies. They found that 76% of respondents expect natural resource shortages to significantly affect core business objectives in the coming 3-5 years. Sustainable business is smart business.

As producers, consumers, and citizens of Earth, let’s support sustainable lifestyles and business practices. The alternative doesn’t look good.